Plan
Week, day, date, platform, content pillar, and post idea.
Free social media planner
Plan four weeks of social content—free.
Start with a practical social media content planner for small brands and social managers. Organize post ideas, captions, visuals, owners, review status, and publishing dates in one CSV that opens in Google Sheets, Excel, or Numbers.
Four-week templateNo product accountWorks in your spreadsheet
Inside the template
A calendar with the work attached.
A useful social media planner covers more than publishing dates. This one keeps the creative idea, caption, visual source, owner, and review state beside each planned post, so a calendar does not become another disconnected list.
| Day | Platform | Pillar | Post idea | Visual | Status |
|---|---|---|---|---|---|
| Mon | Product | Spring drinks are back | Counter photo | Ready | |
| Tue | TikTok | Behind the scenes | How the morning bake starts | Prep clip | Idea |
| Wed | Place | A quieter corner before opening | Interior photo | In review | |
| Thu | People | Meet the person behind the menu | Portrait | Draft | |
| Fri | Community | Your weekend table is waiting | Brunch photo | Approved | |
| Sat | Event | Tonight's tasting board | Food photo | Scheduled | |
| Sun | Story | The week in five small moments | Carousel set | Idea |
Create
Caption draft, call to action, and a link to the visual your team already owns.
Coordinate
Owner and workflow status from idea through review, approval, scheduling, and publishing.
Learn
Performance notes that keep useful context beside the original post plan.
How to use it
Plan the month in four passes.
- 01
Choose the moments that matter
Add launches, events, seasonal moments, and recurring community stories before filling ordinary days.
- 02
Balance your content pillars
Rotate product, people, place, education, community, and behind-the-scenes ideas so the month does not repeat one message.
- 03
Attach the real visual
Link the photo, clip, or folder your team plans to use. If the visual is missing, treat that as a clear production task.
- 04
Move each post through review
Use the status field to separate ideas, drafts, work in review, approved posts, scheduled posts, and published work.
Planner vs. scheduler
Decide what to post before deciding when it goes live.
A social media content planner helps you choose themes, ideas, visuals, owners, and review steps. A scheduler connects to social channels and publishes finished posts at selected times.
This free template is a planner, not an auto-publishing tool. Somea's private beta connects the earlier creative work to review and scheduling while keeping a human editor in control.
See how Somea worksFAQ
Before you start.
What should a social media planner include?
At minimum: the date, platform, post idea, caption, visual, owner, and status. The Somea template also includes content pillars, calls to action, and performance notes.
Can I use this as an Instagram content planner?
Yes. Keep only the Instagram rows, or use the platform column to plan Instagram alongside TikTok, Facebook, LinkedIn, and other channels.
Is the social media planner free?
Yes. The four-week CSV template is free. Requesting it also joins the Somea early-access email list, as stated beside the form.
Does the planner schedule or publish posts?
No. The CSV helps you plan and coordinate the work. It does not connect to social accounts or publish automatically.
Do I need spreadsheet software?
The CSV opens in Google Sheets, Microsoft Excel, Apple Numbers, and most other spreadsheet tools.
Ready to plan?
Send me the planner