A three-person marketing team does not need a compliance maze, but it still needs clarity about what is ready, who needs to look at it, and which version is actually approved.
Keep the process light while making the final decision explicit.
A quick Slack message or hallway conversation can work until a post changes afterward, two people provide conflicting feedback, or the person scheduling content is unsure whether the final version was actually approved.
The solution is not necessarily more hierarchy. It is a visible, minimal path from selected asset to draft to human decision, with enough context that everyone knows what they are reviewing.
Bring the selected visual and intended message together before asking for approval.
Keep the reviewer list as small as the real decision requires.
Update the active draft rather than creating multiple parallel versions in chat and docs.
Only the reviewed version moves toward scheduling or publishing.
The team needs a simple sign-off, not a multi-stage enterprise chain.
Wrong version, missed feedback, or unclear ownership are the recurring problems.
The process should reduce coordination work rather than turn every post into a project.
Keep the process light while making the final decision explicit.
Simplify content sign-off